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Gen Alpha is screen-first
Video games dominate engageemnt
Physical toys struggle to compete for attention.
Toys Should Do More
What if toys could unlock characters or grant rewards inside video games?
Why ToyChest.AI
Kids still love toys. Play just moved to screens.
ToyChest brings those worlds back together. The model has already been proven. The part that needed solving was the hardware.
Toys-To-Life was huge
The toys + games model was proven
Toys-to-Life was a billion-dollar category because kids loved using toys to unlock game content.
Hardware sank it
Special toys meant inventory risk
Previous versions required toys with NFC chips and software that required NFC reader base stations. What if you could eliminate the need for special hardware?
How It Works
Computer vision that turns toys into game content.
Keep it simple: scan the toy, recognize the toy, unlock the content. Works with any toy and any game. No special hardware required.
Toy Recognition Engine
Recognizes physical toys with a smart device camera. Verifies liveness to prevent fraud. No bases. No chips. No extra hardware.
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Game SDK
Designed for Unity and Unreal so teams can plug ToyChest into game reward systems fast.
Scanner App
Makes toy scanning work for console, PC, and companion-led experiences.
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Admin Portal
Manage toy-to-reward mapping and activation rules from one clean control layer.
What's possible
Make your IP more collectible, more playable, and more connected.
Start imagining your own universe of connected experiences.
CharactersSkinsVehiclesLevelsGame ModesPower boostsVirtual CurrencyXP
Works with New or Existing Games
Existing Games
Uses the Scanner App to scan toys. Integrates with the game's existing reward system. Manage toy-game reward map through the Admin Portal.
New Games
Design the scan itself as a hero mechanic and build a new toys-to-life experience without old hardware constraints. Easy SDK integration means rapid development.
How we partner
Flexible partnership models for toy brands, studios, and IP holders.
We can license the technology, build together, or deliver a full game experience to your desired specs.
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Middleware licensing
Studios integrate ToyChest and own the player-facing game experience.
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Co-development
We build the toy-to-game loop, content logic, and product experience together.
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Full game development
We build a full toys-to-life experience around your toys, brand, and IP.
Launch the next generation of Toys-to-Life.
We are looking for toy manufacturers, game studios, and IP holders who want to connect their physical toys with digital games.
Toy manufacturersGame studiosIP holders